The effect of internet trust and social influence towards willingness to purchase online in Labuan, Malaysia

This study is an empirical research one-commerce that examines the willingness of consumers to purchase online. The study focuses on two influential components that mediate the relationship between online shoppers and online vendors, namely, trust in the Internet structure and social influence. By u...

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Bibliographic Details

Main Authors:	Alfhian Jeffri Chin, Syed Azizi Wafa Syed Khalid Wafa, Ai-Yee Ooi
Format:	Article
Language:	en
Published:	Canadian Center of Science and Education 2009
Subjects:	HM711-806 Groups and organizations TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
Online Access:	https://eprints.ums.edu.my/id/eprint/45157/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45157/ https://doi.org/10.5539/ibr.v2n2p72
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