Islamic bank customers’ adoption of digital banking services: Extending diffusion theory of innovation
This paper examines the factors that drive non-users of digital banking services rendered by Pakistani Islamic banks to adopt digital banking using the Diffusion theory of Innovation (DOI). We gather data from 208 Islamic bank customers who do not use digital banking services. Findings of the study...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Bank Indonesia Institute
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45129/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45129/ https://doi.org/10.21098/jimf.v9i1.1545 |
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