The effectiveness of the University Knowledge Transfer Program (KTP) on the performance of homestay operators in Sabah: The role of ai and website development

This study explores the impact of a Knowledge Transfer Program (KTP) focused on generative AI and website development for homestay operators in Sabah, Malaysia. Aligned with Sustainable Development Goals (SDG), which focuses on 4 (Quality Education) and 17 (Partnerships), Ministry of Tourism, Arts a...

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Bibliographic Details

Main Authors:	Kelvin Yong, Adeline, Priscilla Shak, Kamsilawati Kamlun, Nor Afifah Yusof, Brahim Chekima, Lucas Kee, Jong-il Yi, Duanis Mogirong, Md. Iqbal Kabir Jahid
Format:	Article
Language:	en
Published:	Karya Ilham Publishing 2025
Subjects:	P1-85 General TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
Online Access:	https://eprints.ums.edu.my/id/eprint/45043/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45043/ https://doi.org/10.37934/jartim.15.1.116
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