Examining green brand approaches in promoting new electric vehicles

The Chinese new energy vehicle (NEV) market has entered a phase of rapid expansion, forming a stable and sizable user base. Maintaining strong brand relationships with existing users has become a necessary strategy for ensuring sustainable business growth. However, existing research has primarily fo...

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Bibliographic Details

Main Authors:	Xiaoqing Li, Brahim Chekima, Lim, Ming Fook, Meizhen Pan, Aizah Nadia Aknie Ramlee
Format:	Article
Language:	en
Published:	Elsevier Ltd. 2025
Subjects:	HD9680-9714 Mechanical industries Including electric utilities, electronic industries, and machinery HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/44449/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44449/ https://doi.org/10.1016/j.sftr.2025.100957
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