Willingness for change to new norm for traditional food business by SMEs entrepreneurs

Traditional food represents the cultural identity that becomes an income source for Small and Midsize enterprises (SMEs) entrepreneurs in Sabah. The sudden presence of COVID-19 since March 2020 has impacted traditional food entrepreneurs. This research examines the readiness of entrepreneurs to inno...

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Bibliographic Details

Main Authors:	Harifah Mohd Noor, Jurry Foo, Adilah Md Ramli, Teuku Afrizal Teuku Anuar
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, 2021
Subjects:	GT165-476 Houses. Dwellings HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://eprints.ums.edu.my/id/eprint/43919/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43919/ https://doi.org/10.21834/jabs.v6i20.401
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