Willingness for change to new norm for traditional food business by SMEs entrepreneurs
Traditional food represents the cultural identity that becomes an income source for Small and Midsize enterprises (SMEs) entrepreneurs in Sabah. The sudden presence of COVID-19 since March 2020 has impacted traditional food entrepreneurs. This research examines the readiness of entrepreneurs to inno...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA,
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43919/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43919/ https://doi.org/10.21834/jabs.v6i20.401 |
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