Factors influencing consumer behavior in Malaysia E-commerce for online shopping

The purpose of this study is to investigate the factors that influence online consumer behavior on e-commerce platforms in Malaysia. In an era of rapidly advancing technology and increasing business platforms aimed at enhancing human efficiency, the aim of this study is to discover the relationship...

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Main Authors:	Ting Tin Tin, Chai Di Chen, Chan Kai Shee, Marcus Lee Joo Jen, Nicholas Wong Jin Hao, Wan Nor Al-Ashekin Wan Husin, Ali Aitizaz, Lee Kuok Tiung, Ayodeji Olalekan Salau, Umar Farooq Khattak, Yasin Ahmed Siddiqui
Format:	Article
Language:	en
Published:	Scopus 2024
Subjects:	HF5546-5548.6 Office management KJE5-7975 Regional organization and integration. Comparative law
Online Access:	https://eprints.ums.edu.my/id/eprint/43769/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43769/ https://doi.org/10.57239/PJLSS-2024-22.2.001164
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