Applying the consumption values theory to explain farmers’ choice of interest–free agriculture financing products
Purpose – Using the consumption values theory (CVT) as a baseline model, this study aims to evaluate the factors that influence farmers’ decision-making behavior regarding interest-free agricultural financing products. Design/methodology/approach – Data were gathered from 321 banking customers using...
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| Format: | Article |
| Language: | en |
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Emerald Group Publishing Limited
2024
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| Online Access: | https://eprints.ums.edu.my/id/eprint/43554/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43554/ http://dx.doi.org/10.1108/JIMA-02-2023-0056 |
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