Applying the consumption values theory to explain farmers’ choice of interest–free agriculture financing products

Purpose – Using the consumption values theory (CVT) as a baseline model, this study aims to evaluate the factors that influence farmers’ decision-making behavior regarding interest-free agricultural financing products. Design/methodology/approach – Data were gathered from 321 banking customers using...

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Bibliographic Details
Main Author: Imran Mehboob Shaikh
Format: Article
Language:en
Published: Emerald Group Publishing Limited 2024
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/43554/1/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/43554/
http://dx.doi.org/10.1108/JIMA-02-2023-0056
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