UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy

GAMBANG, 17 April 2025 – Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA) marked another important achievement in its digitalisation efforts by launching its official academic marketing portal, Study@UMPSA, which also features an artificial intelligence (AI)-based smart agent known as BURU.

Bibliographic Details

Main Author:	Naqiah, Puaad
Format:	Newspaper
Language:	en
Published:	UMPSA 2025
Subjects:	L Education (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/44462/1/UMPSA%20launches%20Study%40UMPSA%20portal%20to%20strengthen%20digital%20marketing%20strategy.pdf http://umpir.ump.edu.my/id/eprint/44462/ https://news.umpsa.edu.my/index.php/campus-life/umpsa-launches-studyumpsa-portal-strengthen-digital-marketing-strategy
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