How do value proposition and brand orientation influence business survival in the presence of government support?
During crises, businesses often struggle with performance challenges, where a well-defined value proposition and brand orientation are crucial for survival. Despite the importance, research on how these factors impact franchisee survival, especially with government support as a moderating factor, re...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Czestochowa University of Technology
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/44089/1/How%20do%20value%20proposition%20and%20brand%20orientation.pdf http://umpir.ump.edu.my/id/eprint/44089/ https://doi.org/10.17512/pjms.2024.30.2.12 |
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