The influence of advertising on consumers purchase decisions in malls

It is essential to understand how advertisements influence consumer purchasing decisions to design effective marketing strategies in competitive mall environments. Although mall advertisements are common, the actual impact on consumer behavior remains under investigated. This study examines the infl...

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Bibliographic Details

Main Authors:	Wiradinata, Rangga Pratama, Sari, Siska Komala, Novianty, Astri, Moorthy, Kohbalan, Pratondo, Agus
Format:	Conference or Workshop Item
Language:	en
Published:	IEEE 2025
Subjects:	H Social Sciences (General)
Online Access:	https://umpir.ump.edu.my/id/eprint/47002/1/The_Influence_of_Advertising_on_Consumers_Purchase_Decisions_in_Malls-2.pdf https://umpir.ump.edu.my/id/eprint/47002/ https://doi.org/10.1109/COMNETSAT68601.2025.11325048
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