Ejen Ali and worldbuilding: The case of transmedia production in Malaysian animation industry / Umar Hakim Mohd Hasri
This study examines Ejen Ali franchise, a prominent Malaysian animation series, through the lens of transmedia storytelling and worldbuilding theories. Utilizing a qualitative case study approach, this research delves into how Wau Animation, the franchise's primary producer, orchestrates conten...
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| Format: | Thesis |
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2024
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| Online Access: | http://studentsrepo.um.edu.my/15574/2/Umar_Hakim.pdf http://studentsrepo.um.edu.my/15574/1/Umar_Hakim.pdf http://studentsrepo.um.edu.my/15574/ |
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