Risk perception and participation intent in China’s domestic tourism sector / Li Jingyi
Travel intention can be described as a customer's perceived likelihood of engaging in actions related to a tourism service, such as taking a trip. In the context of travel and tourism, intention to travel is studied as part of trip planning behaviour, which involves complex and dynamic decision...
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| Format: | Thesis |
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2023
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| Online Access: | http://studentsrepo.um.edu.my/14989/2/Li_Jingyi.pdf http://studentsrepo.um.edu.my/14989/1/Li_Jingyi.pdf http://studentsrepo.um.edu.my/14989/ |
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