Factors influencing satisfaction towards premium coffee shops in Penang / Nik Mohd Shahril Nik Mohd Nor ... [et al.]

This study examines the factors that affect customer satisfaction in premium coffee shops in Penang, Malaysia's vibrant culinary scene. This descriptive cross-sectional survey surveyed 397 people via questionnaire. Respondents were chosen by convenience sampling. Questionnaires were used to col...

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Bibliographic Details

Main Authors:	Nik Mohd Nor, Nik Mohd Shahril, Othman, Mohd Syafiq, Abdullah Zawawi, Ahmad Nadzlan, Shabani, Nur Anis Syaza
Format:	Article
Language:	en
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/97635/1/97635.pdf https://ir.uitm.edu.my/id/eprint/97635/ https://aims.uitm.edu.my/
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