Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon
Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduc...
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| Format: | Student Project |
| Language: | en |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf https://ir.uitm.edu.my/id/eprint/97162/ |
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