The effect of social media use towards consumers’ revisit intention to fast-food restaurant in Malaysia / Fairuz Abd Hakim, Irina Mohd Akhir and Suria Sulaiman

The study examined the effect of social media use on consumers' revisit intentions to fast-food restaurants in Malaysia. Using the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB), the study also explored the relationship between sociability, usability, dependence, and in...

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Bibliographic Details

Main Authors:	Abd Hakim, Fairuz, Mohd Akhir, Irina, Sulaiman, Suria
Format:	Book Section
Language:	en
Published:	Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/81799/1/81799.pdf https://ir.uitm.edu.my/id/eprint/81799/ https://www.mic3st.com/
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