A study on the marketing communication mix by Kopetro Travel and Tours Kerteh / Mahyudi Kaban

Kopetro Travel & Tours-located in Kerteh were established in 1992 owned by Koperasi Kakitangan Petronas Bhd. It was registered with Ministry of Arts, Cultural, and Tourism Malaysia and a member of Matta (Malaysia Association of Travel and Tours agency). In 1994, this company joined the Internati...

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Bibliographic Details

Main Author:	Kaban, Mahyudi
Format:	Student Project
Language:	en
Published:	1999
Subjects:	HD Industries. Land use. Labor Management. Industrial Management Decision making Planning. Business planning. Strategic planning Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/58864/1/58864.pdf https://ir.uitm.edu.my/id/eprint/58864/
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