Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor

Nowadays, online shopping becomes popular, especially among the Generation Y and Millennial. Malaysia has been forecast has a bright future for in online shopping. Consumer more intend to purchase online because they feel convenient and has 24 hours to do the purchase with using varies types of devi...

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Bibliographic Details

Main Authors:	Ruslin, Ayuni Thaherah, Md Nor, Nuralya Ashikin
Format:	Student Project
Language:	en
Published:	2017
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/54588/1/54588.pdf https://ir.uitm.edu.my/id/eprint/54588/
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