Customer's evaluation and satisfaction towards TH Hotel Kota Kinabalu / Fazilah Musa

Customer evaluations mean that how the customer perceives service delivery to describe their satisfaction. That customer satisfaction is a function of service performance relative to the customer evaluation. For this reason, it is important to understand how customer evaluation is formed in order to...

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Bibliographic Details

Main Author:	Musa, Fazilah
Format:	Student Project
Language:	en
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/50543/1/50543.pdf https://ir.uitm.edu.my/id/eprint/50543/
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