Behavior of Malaysian iGeneration in purchasing life insurance policy / Nooriha Abdullah … [et al.]

Globally the role of insurance industry is crucial for every country as it plays a core function in the mordern economy and the financial systems. Insurance/Takaful, like other financial services, has become important due to the increase of risks and uncertainties in most societies. Simultaneously,...

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Bibliographic Details

Main Authors:	Abdullah, Nooriha, Roslan, Azreen, Mohamed Yusuf, Rosmi Yuhasni, Mohd Rasid, Mohd Faizol Rizal
Format:	Book Section
Language:	en
Published:	Faculty of Accountancy 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Life insurance Social perception. Social cognition
Online Access:	https://ir.uitm.edu.my/id/eprint/43918/1/43918.pdf https://ir.uitm.edu.my/id/eprint/43918/
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