A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli

The practice of using athletes to endorse sport and non-sport product has become a famous marketing strategy today. As a result of media coverage and increased vision, star athletes have put their celebrity status and benefited financially from endorsing products. Number of studies has found that a...

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Bibliographic Details

Main Author:	Rosli, Nadia Yamina
Format:	Student Project
Language:	en
Published:	2012
Subjects:	Sports Consumption. Demand (Economic theory) Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/37916/1/37916.pdf https://ir.uitm.edu.my/id/eprint/37916/
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