How AI-generated images impact consumer perceptions and brand identity
This conceptual paper explores the impact of AI-generated images on consumer perceptions and brand identity within the advertising sector. Leveraging a comprehensive review of recent literature and theoretical frameworks, the study synthesizes insights on the advantages and challenges associated wit...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perak
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/119058/1/119058.pdf https://doi.org/10.24191/idealogy.v10i1.780 https://ir.uitm.edu.my/id/eprint/119058/ https://idealogyjournal.com/ |
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