Buy now, pay later: balancing convenience and caution in consumer finance / Hafizah Hammad Ahmad Khan, Noorlailahusna Mohd Yusof and Fathiyah Ahmad @ Ahmad Jali

In an era characterized by rapid technological advancements and an increasing desire for convenience, financial services are not immune to the wave of innovation that is transforming the world. PayLater Services, a recent innovation in the financial industry, is a prime example of this. This financi...

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Bibliographic Details

Main Authors:	Ahmad Khan, Hafizah Hammad, Mohd Yusof, Noorlailahusna, Ahmad@Ahmad Jali, Fathiyah
Format:	Monograph
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/114057/1/114057.pdf https://ir.uitm.edu.my/id/eprint/114057/
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