Does the Islamic marketing mix model matter in coping with the rising cost of living in Malaysia during the crisis? / Mohammad Tahir Zainuddin … [et al.]
The objective of this study was to enhance the current understanding and bridge the gaps in the existing literature by examining the factors that could remedy the impact of the rising cost-of living issue that widely affected people in Malaysia recently. Using the Islamic Marketing mix model consist...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105265/1/105265.pdf https://ir.uitm.edu.my/id/eprint/105265/ https://seaipc.com/ |
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