The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.]
This study aims to determine how shopping lifestyle, fashion involvement and hedonic shopping influence the e-commerce and the moderating role of impulse buying. This study was utilized a quantitative research approach and questionnaires was used as a data gathering technique. The population of this...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105142/1/105142.pdf https://ir.uitm.edu.my/id/eprint/105142/ https://seaipc.com/ |
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