“Sorry, I couldn’t give up shopping!” how live streaming urge consumers towards impulsive fast fashion purchases / Nurhidayah Rosely, Siti Rosnita Sakarji and Ayu Kamareenna Abdullah Thani

The emergence of the fast fashion industry that promising consumer to stay “in vogue” and “instyles”, lead to impulsive purchase behaviour, which poses the greatest challenge for the nation in promoting sustainable consumption practices. Hence, the existence of the social media live streaming platfo...

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Bibliographic Details

Main Authors:	Rosely, Nurhidayah, Sakarji, Siti Rosnita, Abdullah Thani, Ayu Kamareenna
Format:	Conference or Workshop Item
Language:	en
Published:	2023
Subjects:	Advertising Methods. Outdoor advertising. Billboards. Posters Shopping. Teleshopping. Consumer education
Online Access:	https://ir.uitm.edu.my/id/eprint/105002/1/105002.pdf https://ir.uitm.edu.my/id/eprint/105002/ https://seaipc.com/
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