Consumers acceptance towards CKS Supermarket in Donggongon Penampang / Regina M. Fredoline Sikain

Consumers' perception and attitude are part of the psychological factors that affect consumer behaviour leading to buying decisions. It is one of the well-studied fields of relationship marketing. This study is important as it gives initial understanding and indication of how consumers perceive...

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Bibliographic Details

Main Author:	Fredoline Sikain, Regina M.
Format:	Student Project
Language:	en
Published:	2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/102722/1/102722.pdf https://ir.uitm.edu.my/id/eprint/102722/
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