Task technology fit in online transaction through apps
The purpose of this chapter is to examine what aspects of task-technology characteristics are most relevant to fit, satisfaction, and continuance intention of using apps in mobile banking transactions. Applying the SEM approach to a sample of 250 Malaysians, the findings of this chapter imply that...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
IGI Global
2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/858/1/Hwang%20Ha%20Jin%20Task%20technology%20fit%20in%20online%20transaction%20through%20apps.pdf http://eprints.sunway.edu.my/858/ http://doi.org/10.4018/978-1-5225-5326-7.ch010 |
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