Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy

This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain...

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Bibliographic Details

Main Authors:	Mohd Nazri Mohd Noor, Azlina Abdul Aziz, Yanty Roslinda Harun, Norsiah Aminudin, Zulaikha Zakariah
Format:	Article
Published:	2021
Subjects:	LC5201 Education extension. Adult education. Continuing education
Online Access:	https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14762 https://library.oum.edu.my/repository/1423/
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