The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community
This chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | en |
| Published: |
IGI Global
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/83146/7/The%20effects%20of%20trust%20on%20parasocial%20interaction%20of%20Malaysian%20facebook%20%28FB%29%20travel%20community.pdf http://irep.iium.edu.my/83146/ https://www.igi-global.com/book/handbook-research-technology-applications-effective/244569 |
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