Pharmaceutical promotion : the theoretical framework of regulation.
Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medi...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | en |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf http://irep.iium.edu.my/18485/ http://rms.research.iium.edu.my/bookstore/default.aspx |
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