The impact of social sustainability awareness and green trust on consumer buying behavior
This study examines the impact of social sustainability awareness and green trust on consumer purchasing behavior in Malaysia, a country that is increasingly aligning with the global agenda of promoting sustainable consumption. Grounded in stakeholder theory and supported by an extensive review of...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6674/1/2100090_FANG_YU_MEI_FANG_YU_MEI.pdf http://eprints.utar.edu.my/6674/ |
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