Understanding the influence of green washing on green equity and green purchase intention among electric vehicle consumers in Klang Valley
This study investigates the impact of greenwashing on green brand equity (GBE) and purchase intention (GPI) among electric vehicle (EV) consumers in Klang Valley, Malaysia. Greenwashing, a prevalent issue in green marketing, undermines consumer trust and satisfaction, influencing their loyalty and p...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6669/1/2003868_Heng_Xian_Wei_HENG_XIAN_WEI.pdf http://eprints.utar.edu.my/6669/ |
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