Attitudinal stance and code-switching as persuasive tools in Malaysian digital activism: a corpus-assisted discourse analysis of mobilisation discourse
This study explores the mobilisation discourse surrounding the Boycott, Divestment, Sanctions (BDS) movement on social media. It investigates the linguistic strategies employed by Malaysian influencers, identified as digital activists, focusing on their persuasive tactics. This research particularly...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/26151/1/TLS%2028%20.pdf http://journalarticle.ukm.my/26151/ https://ejournal.ukm.my/3l/issue/view/1854 |
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