Openness to experience as mediator of the relationship between product creativity and purchase intention
Although past studies have found a positive relationship between product creativity and purchase in-tention, little is known about the underlying process behind this relationship. The present study ad-dressed this gap by examining the role of openness to experience in the relationship between produc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
|
| Online Access: | http://journalarticle.ukm.my/10102/1/227-893-1-PB.pdf http://journalarticle.ukm.my/10102/ http://spaj.ukm.my/ppppm/jpm/issue/view/26 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|