Are TQM practices supporting customer satisfaction and service quality?
Purpose – The purpose of this paper is to examine the relationship between total quality management (TQM) practices and customer satisfaction and also to investigate the association between TQM practices and service quality within the context of Malaysia’s small service organizations. Design/metho...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Emerald
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/263/1/7.pdf http://eprints.intimal.edu.my/263/ |
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