Enhancing Consumer Purchase Intention in Pakistani Market: The Role of AI Personalization, Prediction Accuracy, and Real-Time Engagement

Enhancing Consumer Purchase Intention in Pakistani Market: The Role of AI Personalization, Prediction Accuracy, and Real-Time Engagement

This study investigates the impact of AI-driven marketing strategies, specifically AI personalization, prediction accuracy, and real-time engagement, on consumer purchase intention. By integrating these variables into a unified framework, the study provides a comprehensive understanding of how AI te...

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Bibliographic Details
Main Authors: Ullah, Naqeeb, Gulzar, Muhammad Faisal, Arshad, Asghar Ali
Format: Journal
Language:en
Published: 2025
Online Access:http://ur.aeu.edu.my/1317/1/Enhancing%20Consumer%20Purchase%20Intention%20in%20KSA%20Market%20The%20Role%20of%20AI%20Personalization%2C%20Prediction%20Accuracy%2C%20and%20Real-Time%20Engagement%20with%20the%20Moderating%20Effect%20of%20Trust.pdf
http://ur.aeu.edu.my/1317/
https://doi.org/10.5281/hc81xc53
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http://ur.aeu.edu.my/1317/1/Enhancing%20Consumer%20Purchase%20Intention%20in%20KSA%20Market%20The%20Role%20of%20AI%20Personalization%2C%20Prediction%20Accuracy%2C%20and%20Real-Time%20Engagement%20with%20the%20Moderating%20Effect%20of%20Trust.pdf
http://ur.aeu.edu.my/1317/
https://doi.org/10.5281/hc81xc53

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