The Relationship Between Perceived Usefulness, User-Friendliness, Risk Perception and Technology Acceptance on Purchase Intentions
This study investigates the influence of Artificial Intelligence (AI) on consumer behaviour within Malaysia's online retail industry. Understanding how AI-related factors affect purchase intentions is crucial for retailers aiming to capitalize on technological advancements as the digital market...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | en en |
| Published: |
2024
|
| Online Access: | http://ur.aeu.edu.my/1255/1/Thesis%20Darlina%20Darus.pdf http://ur.aeu.edu.my/1255/2/Thesis%20Darlina%20Darus-1-24.pdf http://ur.aeu.edu.my/1255/ https://online.fliphtml5.com/sppgg/rhnp/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|