Analysis of Change Management, Value Co-Creation Strategies and Student Satisfaction on Customer Relationship Management in Selected Malaysian Higher Education Institutions
In response to the intense competition and fragmented implementation of customer relationship management (CRM) in Malaysian private higher education institutions, this quantitative exploratory study investigates the impact of change management and value co-creation strategies on the effectiveness of...
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| Main Author: | |
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| Format: | Thesis |
| Language: | en en |
| Published: |
2024
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| Online Access: | http://ur.aeu.edu.my/1247/1/Thesis%20Lee%20Lian%20Fey.pdf http://ur.aeu.edu.my/1247/2/Thesis%20Lee%20Lian%20Fey-1-24.pdf http://ur.aeu.edu.my/1247/ https://online.fliphtml5.com/sppgg/swbs/?1735284492026 |
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