An Association Between Brand Trust, Brand Affection and Brand Loyalty: The Case of a Coffee Brand in Bangkok Thailand
This study investigates the mediating effect of brand affection between brand trust and brand loyalty in a coffee brand in Bangkok, Thailand. The researchers employed a self-administered questionnaire online survey for quantitative data collection based on reliable and valid sources. The data were a...
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| Main Authors: | , , , , |
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| Format: | Journal |
| Language: | en |
| Published: |
2022
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| Online Access: | http://ur.aeu.edu.my/1079/1/SSRN-id4143568.pdf http://ur.aeu.edu.my/1079/ https://ssrn.com/abstract=4143568 |
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