Srategic change and transformation: A case study at Malaysian Banking Berhad (Maybank)

• Main Authors: Ahmad, Hartini, Mohtar, Shahimi, Ahmad Arshad, Darwina, Mustapa, Azrain Nasyrah
• 格式: Monograph
• 语言: English; English
• 出版: Universiti Utara Malaysia 2012
• 主题: HD28 Management. Industrial Management; HG Finance
• 在线阅读: http://repo.uum.edu.my/7286/1/H.pdf; http://repo.uum.edu.my/7286/4/1.HARTINI%20AHMAD.pdf; http://repo.uum.edu.my/7286/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000780866

Nowadays, the challenges faced by the banking industry are very huge because most banks emerged from a period dominated by cost-cutting, downsizing or downscaling.This case study aims to analyse the external and internal factors of Maybank Berhad by looking at products and service marketing strategi...