The relationship between product cues, attitude towards brand and purchase intention of automobiles

• المؤلفون الرئيسيون: Hashim, Noor Azmi, Mohammad, Osman, Mustafa, Munauwar
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2011
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/3586/1/N.pdf; http://repo.uum.edu.my/3586/

The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products. These results are remarkable because in practice, in...