An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry

• 主要な著者: Al Refai, Abdalla Nayef, Mohd Noor, Nor Azila
• フォーマット: 論文
• 言語: English
• 出版事項: UUM Press 2014
• 主題: HF Commerce
• オンライン･アクセス: https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf; https://repo.uum.edu.my/id/eprint/30304/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916

The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer sa...