The Determinants towards Mobile Commerce Adoption among University Students in Malaysia: A Conceptual Framework

The rapidly emerging wireless and mobile network which offers a new platform to sell products efficiently is known as M-commerce (mobile commerce). While numerous studies have been carried out on technology adoption, not much is known about mobile commerce adoption in Malaysia, namely the governing...

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Main Authors: Abdull Rahman, Nurul Labanihuda, Hassan, Shahizan
格式: Article
语言:English
出版: UUM Press 2017
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在线阅读:https://repo.uum.edu.my/id/eprint/30290/1/IPBJ%2009%2001%202017%201-13.pdf
https://repo.uum.edu.my/id/eprint/30290/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/16764
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