A Research Model for Mobile Wallet Adoption Based on Bank and Customer Factors of The Private Banking Sector in Myanmar

• المؤلفون الرئيسيون: Tun, Phyo Min, Hoang, Vinh
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Utara Malaysia Press 2023
• الموضوعات: HG Finance
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/30136/1/IJMS%2030%2002%202023%20179-202.pdf; https://doi.org/10.32890/ijms2023.30.2.1; https://repo.uum.edu.my/id/eprint/30136/; https://e-journal.uum.edu.my/index.php/ijms/article/view/13939; https://doi.org/10.32890/ijms2023.30.2.1

This paper aims to study the factors affecting the intention to use a mobile wallet of the private bank in Myanmar based on the bank and customer factors. The consequences of service quality and bank reputation among the bank customers were examined in this study. The investigation of the role of w...