Testing the Effect of Business - Level Strategy on Performance of Hotels

This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...

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Bibliographic Details
Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Article
Language:English
Published: SAGE Publications 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/28702/1/GBR%2002%2001%202019%2001-14.pdf
https://repo.uum.edu.my/id/eprint/28702/
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