To evaluate customer needs and satisfaction at UUM Parcel Centre Using Kano Model

• المؤلفون الرئيسيون: Abdul Wahab, Abdul Muiz, Asaad, Mohamad Norhasni
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Utara Malaysia 2020
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/28461/1/STMLGG%2002%2014%202020%2034-35.pdf; http://repo.uum.edu.my/28461/

The purpose of this study is to describe customer satisfaction assessment based on customer needs at UUM Parcel Center using Kano Model method. In addition, the purpose of this study is to identify the dimension of customer needs in Kano Model categories. It using quantitative research methods, data...