Environmental scanning practices of 5-Star hotels in Malaysia

This study explores the environmental scanning practices among 5-star hotels in Malaysia. The purpose of the research is to understand on how this activity is conducted, what were the processes involved, who is responsible for conducting, when it is conducted, why the processes are conducted and wha...

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Main Authors: Mohd Said, Haliza, Ishak, Nor Khomar, Siddiq, Sayeed
格式: Conference or Workshop Item
语言:English
出版: 2018
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在线阅读:http://repo.uum.edu.my/26279/1/QRS%202018%20138%20147.pdf
http://repo.uum.edu.my/26279/
https://qualitative-research-conference.com/index.php/qrc-2018/proceedings
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