Servitization in Malaysian poultry contract farming: a critical overview

The old dichotomy between product and service has been replaced by a service-product continuum. In the management literature this is referred to as the 'Servitization of Products'. This shift in business model is important because it means the interests of clients and providers are much mo...

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Main Authors: Baluch, Nazim Hussain, Ariffin, Ahmad Shabudin, Abas, Zakaria, Mohtar, Shahimi
格式: Article
語言:English
出版: ExcelingTech Publishers 2017
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在線閱讀:http://repo.uum.edu.my/26092/1/IJSCM%206%201%202017%20259%20265.pdf
http://repo.uum.edu.my/26092/
https://www.researchgate.net/publication/315765407_Servitization_in_Malaysian_Poultry_Contract_Farming_A_Critical_Overview
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