Servitization in Malaysian poultry contract farming: a critical overview

• المؤلفون الرئيسيون: Baluch, Nazim Hussain, Ariffin, Ahmad Shabudin, Abas, Zakaria, Mohtar, Shahimi
• التنسيق: مقال
• اللغة: English
• منشور في: ExcelingTech Publishers 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/26092/1/IJSCM%206%201%202017%20259%20265.pdf; http://repo.uum.edu.my/26092/; https://www.researchgate.net/publication/315765407_Servitization_in_Malaysian_Poultry_Contract_Farming_A_Critical_Overview

The old dichotomy between product and service has been replaced by a service-product continuum. In the management literature this is referred to as the 'Servitization of Products'. This shift in business model is important because it means the interests of clients and providers are much mo...